Thirty percent of women report symptoms of hormonal imbalance, 82% feel dismissed by healthcare providers, and many spend over $18,000 across seven years searching for answers. Existing solutions typically stop at symptom tracking or generic lifestyle tips, failing to connect hormones with psychological well-being. My own journey began after surviving gender-based violence and developing endometriosis, which was repeatedly misdiagnosed as stress, only to learn this is systemic for millions.

Femmflo is an end‑to‑end women’s health platform powered by Gabi, our AI assistant trained on real lab and symptom data from underrepresented, local women. Gabi maps the relationship between hormones and mental health, offers basic yet targeted lifestyle guidance, and suggests lab tests when needed. The app onboards users smoothly, tracks and drives daily logs, and builds clinically aligned care plans from local lab data that adapt in real time to symptom logs, lab results, and life events. Using behavioural science and functional medicine, Gabi proactively adjusts recommendations for each user. Unlike Flo or Hormona, we go beyond tracking to deliver dynamic, personalised care that bridges hormones, mental health, diagnostics, and AI, with a built‑in B2B edge for insurers and employer wellness programmes.