Beyond the Runway revolutionizes online shopping by empowering customers to try on clothes with a custom-fit virtual avatar. With BTR’s SAAS technology, brands can transform their merchandise into realistic, digital garments on their websites. Customers can then try the pieces on their custom 3D avatars with realistic 3D converted styles. BTR's proprietary Fit Technology tells customers their perfect size/fit. They can also share their looks across social media and build virtual closets to house 3D styles. In private business pilots using mere 2D technology, results were shown to decrease returns up to 40% and to increase sales by at least 20%.
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