CASE STUDIES

Lipton | T.O

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Our approach
  • Identified who their current super users are, based on existing data and in-depth interviews with existing customers
  • Better understood their super users’ needs and how the product solves a problem for them
  • Identified the opportunity in the market of focusing exclusively on similar types of personas
  • Explored new sales channels, such as B2B
  • Identified optimal content approach for triggering the updated persona
  • Tested subscription model on different personas
  • Identified the opportunity of developing a focused, laser-targeted marketing approach without TV, thus increasing efficiency
  • Realized how efficient they were when working together (Business Development / global & Activation in the market)

The result
  • A new, updated business model with lower volume projections, but higher (positive!) ROI due to increased average consumption of tea capsules per user
  • Updated Target Audience description
  • New marketing communications strategy with more focus on digital and less on TV (lowering costs-of acquisition with 80% as a direct outcome of the accelerator efforts)
  • New way-of-working identified and committed to, stimulating rapid testing and validation of assumptions


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What Success Looks Like with Startupbootcamp Vision

Real Results, Proven Impact