IoT & Data Barcelona - 2016
Sekg offers an online tool for videogame developers and publishers to help them understand their gamers experience in any stage of the development, and therefore improve user engagement, retention and ROI.
Over 200 video games are published everyday, but only 10% of them get enough traction to recover their investment and make it profitable. This is happening even though they invest between 5% to 10% of their budget in market research, focus groups and traditional testing. All this techniques are still not enough to understand their users experience and identify how to improve it.