Will Mace

Will Mace

Head of Kindred Futures at Kindred Group

Startupbootcamp FinTech & CyberSecurity Amsterdam Mentor

I lead the Kindred Groups open innovation programme – which seeks to develop mutually beneficial partnerships with early stage companies, helping us solve problems or exploit opportunities and helping the early stage customer validate their approach and scale through a large early customer. Given this experience I am well placed to advise start ups on how to develop partnerships with larger corporates – what to expect, what to watch out for and what not to do.