Wilfried Steffen

Wilfried Steffen

Head of Business Innovation at Daimler AG

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Wilfried Steffen joined what was then Daimler-Benz AG in1981, where he was working for various roles in Stuttgart and Bremen. In 1993 he moved to Mercedes-Benz in North America, where he later became Vice president of Finance and Controlling in 1996.

Wilfried Steffen returned to Stuttgart in 1999 to work for DaimlerChrysler, as the Vice President Head of Post-Merger Integration in Global Sales and Marketing. It was in 2000 that Wilfried Steffen began his series of leadership roles starting with being appointed CEO and Managing Director of DaimlerChrysler AG in Switzerland.

He then became the President and CEO of Mercedes-Benz UK Limited (formerly DaimlerChrysler UK Limited) in 2003, where he had overall responsibility for import, sales and marketing activities of all Mercedes-Benz brands in the UK (currently Mercedes-Benz cars, vans and trucks; smart; Maybach and Mitsubishi Canter light commercial vehicles). He returned to Stuttgart, and is now the head of Business Innovation at Daimler AG.