Founder at Blazhoffski Group
Startupbootcamp Amsterdam Mentor
Since 1989 in the international media business currently CEO at format creator and production house Blazhoffski Group. Recently BlazHoffski has sold a majority stake to Warner Bros. BlazHoffski has offices in Holland and in Belgium. Previously Ketelaar was Chief Creative Officer and Co-Founder of 2waytraffic, acquired by Sony Pictures Television in spring 2008, a company specializing in the development of interactive entertainment & formats like: “Who wants to be a millionaire”, “Dragons Den” and “You are what you eat”. 2waytraffic is active in 60+ countries. Mr. Ketelaar has held international management positions for 14 years at Endemol. Including as Executive Director at Endemol Interactive International, responsible for interactivity around formats such as Big Brother; Managing Director at ZimoH Productions, subsidiary of Endemol, and was responsible for Interactive TV. He is experienced in production of Dutch prime time programmes, such as the first and original series of Fear Factor, Surprise Surprise, Wedden dat?, Stars in your eyes (Soundmixshow), Don’t forget your toothbrush, charity- & lottery shows. Mr. Ketelaar studied marketing and communication and has held various guest lectureships at the University of Amsterdam. Restruct and grow companies internationally, M&A, turn ideas into business.