Sjoerd Klinkhamer

Sjoerd Klinkhamer

Network Director at ZinQ Media

Startupbootcamp Commerce Mentor

Setup of the commercial and technical framework/design and execution of all online activities for ZinQ Media and prior to that: R&D Media. Experience in roll-out and optimization of the performance based marketing model, both on the advertiser side as affiliate/publisher side. Development and execution of the response marketing, site monetization, performance based marketing, E-mailmarketing, Lead generation, perfomance based marketing strategies. Creative and knowledgeable in creating a foundation that is necessary to turn an online idea into a healthy business.

Top 3 Skills:
1. Technology
2. Commercial
3. Creative

One thing that would make me as a mentor unique: I am an expert and operate on both the commercial side as the technical side of the affiliate business, combining the two to identify opportunities, creative solutions and defining strategy accordingly. With that experience I can contribute in fine-tuning marketing strategy and (technical) execution for startups that enter the field of Performance based marketing: thinking as an affiliate AND advertiser. Digital markets is a field where i am knowledgeable and comfortable and working with start ups would also help me in looking beyond the known spectrum, thinking innovative. (which i love doing). Off course growing my network with entrepreneurs, creative thinkers and innovators is a big plus for me as well.