Head - Digital Sales & Marketing at IDFC Bank
Startupbootcamp FinTech Mumbai Mentor
Shilpa Desai has been working in the digital domain for the last decade and has extensive experience in setting up Digital Marketing capabilities. She has rich experience in managing digital channels, with in-depth understanding of emerging trends in consumer behaviour and application of digital technologies to drive business growth. She is part of the Start–up team at IDFC Bank and is responsible for delivering superior digital customer experience across multiple digital touch points, aligned to business goals. She has prior experience in setting up the Digital Marketing practice at Standard Chartered Bank for South Asia and at ICICI Bank.
Shilpa calls herself a compulsive digital enthusiast, and is very passionate about digital technologies and user behaviour with digital surfaces. She is a mentor to many who have worked with her and invests time to nurture talent. She speaks at many digital conferences and management schools and represents her organisation at various industry forums. She believes Digital is not just a business; it’s a way of life for her.