Shaway Yeh

Shaway Yeh

Founder at Yehyehyeh

Startupbootcamp FashionTech Milan Mentor

Shaway Yeh is one of the most influential media and opinion leaders on fashion and culture in the Greater China, she is special adviser to Copenhagen Fashion Summit, also BOF500 member. Yeh was editorial director of Modern Weekly and group style editorial director of Modern Media Group. In 2017, she became co-creative director of global video channel NOWNESS. Same year, she founded consultancy agency Yehyehyeh to push forwards the sustainability agenda, especially among Chinese brands and designers, by bringing sustainability, creativity and innovation together.