Scott Rafer

Scott Rafer



After 20 years running software startups, Scott Rafer is focusing on being the sidekick to a few great founders in marketing automation, marketplace seller services, and e-commerce delivery. There is a business plan at the intersection of those three burning in his brain, but he’s got that under control for now.

Startup-wise, rafer was most recently SVP Corporate Development at Nanigans, which is pioneering the SaaS evolution of media buying with its predictive lifetime value SaaS platform. Until its 2013 acquisition by Nanigans, Rafer ran Lumatic, where the team believed that cities are humanity’s future — so they’d better get a lot easier to love. We made smartphone maps for pedestrians, cyclists, and transit users. Lumatic was preceded by Lookery, one of the first ad networks on Facebook, portions of which were sold to Adknowledge in 2008; and MyBlogLog, a social network of bloggers, which Yahoo! acquired in 2007. The list goes downhill from there for a decade. Before most of the startup work, Rafer headed-up the Internet products group at Kodak Hollywood, worked in investment banking at Needham & Company, and graduated from the management of technology program at the University of Pennsylvania.

He is also co-founder and/or director at Mashery (acquired by Intel), ShopPad, Boomset, Boostable, Delivr, and Zemanta. Check out @rafer and for more.