Co-founder at TinkTank Design
Startupbootcamp IoT & Data Tech Mentor
Sarah is a former Reuters journalist with a master’s degree in Human Computer Interaction from University College London. She’s spent months conducting in-depth ethnographic research into the culture of newsrooms and other media organisations to help them transition from print to digital.
She has tested and designed products used by millions of users around the world for companies like Samsung, News Corp, Desigual, Vodafone, Visa, Orange and ninemsn.
Her UX and Brand Development consultancy TinkTank currently works with a number of European companies, helping them connect with their customers to rapidly create and explore new products and experiences.
She is co-founder of SocialToy, an international experiment to create free, community-managed toy-boxes in children’s’ parks all over the world.
Sarah is a UX expert at Google Developers Program. You can also request Sarah’s consultancy time in non-work related subjects like knitting and hula hooping – free of charge.