Ruben Nieuwenhuis

Ruben Nieuwenhuis

Independent Incubator

Startupbootcamp Commerce Mentor

Ruben Nieuwenhuis is an expert in (emerging) trends and business innovation. As independent incubator he is involved in various innovation and new product development projects (i.e. Startups, Smart Cities, Jugaad Innovation, Green Economy, Citizen Innovation, Web 2/3.0).

Nieuwenhuis (1972) has lived and worked in Russia, Kazakstan and The Netherlands. In his management book, ‘Weak Tea Will Bring you Nowhere’, he provides concise, confrontational and challenging advice on the topics of Innovation, Business Development and Entrepreneurship.

Currently working

As independent incubator ( he is involved in a variety of startups, initiatives and companies: i.e. Crowdbeat (; Open Cities (; Delphia Board; Dutch Jugaad Initiative (; Rewear Style Fashion (coming soon); BrandScreen ( and DutchBasecamp (Startup Hub Amsterdam ~ San Francisco).