Robert Henrich

Robert Henrich

CEO at moovel GmbH

Startupbootcamp Smart Transportation & Energy Berlin Mentor

Robert Henrich, CEO of Daimler Mobility Services GmbH

Robert Henrich led the development and launch of the car2go program and acted as CEO.

Moovel, a smartphone based mobility service illustrating customers how to best get from A to B, and car2go are the key mobility services offered by Daimler Mobility Services.

car2go started in Ulm, Germany in October 2008 and is now available in 18 cities in Europe and North America. Serving more than 300,000 customers, car2go is the world’s leading provider of flexible carsharing programs. The mobility platform moovel, has been tested in pilot projects in Stuttgart and Berlin since 2012 and will be launched in additional cities in 2013.

Before becoming CEO of Daimler Mobility Services GmbH in 2013 and car2go GmbH in 2010, Robert Henrich started his career as co-partner in an advertising agency. Since joining Daimler, he held various positions including taking the role as Senior Manager in the Business Innovation (BI) unit. Robert Henrich studied social sciences at the University of Göttingen.