Raymond van Buuren
EVP Strategic Marketing at De Lage Landen International B.V.
Startupbootcamp FinTech London Mentor
As deputy to the CCO and CEO primary responsible for setting the commercial strategy in 36 countries and among multi-business lines where this global company operates and inspiring and leading teams in strategic marketing planning, market intelligence, marketing communication and ecommerce and innovation & NPD.
– Lawyer started career in banking but moved early on to marketing-communications and gained experience in international positions in marketing & sales and became strategist who leads change and education in diverse disciplines in ecommerce, innovation, marketing planning
– Did assignments in theater& musical marketing, financial services, automotive, FMCGs and Government
– Has led multinational and multi disciplinary task forces in the fulfillment of complex, large-budget, international politically sensitive projects like euro launch in the 12 euro zone countries and beyond (European Central Bank)
– Initiated and coordinated a global brand development program , internal motivation programs, research , re-organization and funding methods and campaign development (Zurich Financial Services and at DLL).