Rama Bijapurkar

Rama Bijapurkar

Independent Consultant

Startupbootcamp FinTech Mumbai Mentor

Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and consumer related issues in India. She is also a keen commentator on social and cultural changes in the evolving liberalizing India. She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business-market strategies. She describes her mission as bringing “market focus to business strategy”.

She serves as an independent director on the boards of NPCI, RBL Bank, CRISIL, Axis Bank, Godrej Consumer Products, Give Foundation (a not-for-profit company) and Mahindra Holidays & Resorts India Ltd. She had earlier served on the Infosys board from March, 2001, until she resigned in 2010. 

An alumna of the Indian Institute of Management, Ahmedabad, Rama continues to be involved with her alma mater where she is a Visiting Faculty and also serves on the Board of Governors.

Rama’s work experience has been in market research and strategy consulting and includes leadership positions with McKinsey & Company, MARG (now AC Nielsen India), and full-time consulting with Hindustan Lever (now Hindustan Unilever India).

She has published several books, including “We are like this only: Understanding the Logic of Consumer India“, and “A Never-Before World: Tracking the Evolution of Consumer India