Natalia Grigoreva

Natalia Grigoreva

Strategic Marketing Director Hard Assets EurAsia

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Studied International Business and Management at Fontys (Netherlands), Marketing in The State University of Management (Russia), Strategy MBA in The Open University (UK). Developed export marketing plans for the Baltic States and Russia for the Kverneland Group. Developed market analysis, business plans, supported companies acquisition and integration within New Markets Business Development team in De Lage Landen with focus on Eastern Europe. Successfully embedded strategic marketing function within a Global Business Unit Construction, Transportation & Industrial in De Lage Landen and within finance programs with the major industrial equipment manufacturers (including strategy, market intelligence, market expansion strategies, new product innovation, marketing communications, training, internal communications and events). Personal ambition is to help major industrial equipment manufacturers to shift their offering to total equipment solutions including finance.