Merlin de Graaf

Merlin de Graaf

Founder at BLOOM

Startupbootcamp Smart City & IoT Amsterdam Mentor

Founded online strategy consultancy BLOOM 2 years ago together with Eric Klaassen. Our team focuses on online growth and monetisation and we work for both corporates and start-ups worldwide. We provide an integrated approach from strategy to execution. BLOOM works across the online sector, especially for two-sided marketplaces and e-commerce players.

Before BLOOM, Merlin founded a boutique M&A firm together with 2 former colleagues from Rabo Securities, where she started her career. Her experience in the financial industry is still useful today, especially when working with startups that need to attract external financing (e.g. financial forecasting and scenario analysis).

Top 3 Skills:

1. Online monetisation
2. Global expansion
3. Venture financing

We love to work with startups. They can move so fast and with just little changes the impact can be significant. I also like the passion of young entrepreneurs willing to let go financial certainty to follow their dreams.