Max Mouwen

Max Mouwen

Experienced E-commerce Director & Startup Mentor

Startupbootcamp Commerce Mentor

After my study Master of Science in Rotterdam I started my career at ING. As an information analyst, staff member, product manager and consultant I got experienced in the world of customer relevant innvotions, especially in the area of payments and multichannel strategy. After 11 years I moved to SNS Bank in 1999 and set up an e-commerce department. I became Head of Retail strategy. With my team, I have developed the Internet site, the next generation branche network and call center, and redefined with the management team the overall corporate strategy.

In 2005 I joined ABN AMRO to maximise the opportunities of the digital channels in the competative dutch market: internet, mobile, ATM, IVR, speech recognition and interactive television. And in 2010 I moved back to my roots and started as the Internet Director for ING Netherlands to improve the digital customer service (Internet, mobile and social media) to a next level. At ING I introduced the very succesfull banking app with biometrics like speech recognition and fingerprint, and an award winning Social Media Hub.

I like to work with young people, great fintech ideas and get them successfully live!