Marco Koeder

Marco Koeder

Digital Director at JWT Japan

Startupbootcamp Scale Osaka Mentor

Marco joined JWT in 2015 as Digital Director supporting the digital business activities of the agency and its client

Marco is originally from Germany. There he was one of the core members of I-D Media, a start-up that went IPO and became one of Europe’s biggest digital agencies.

He moved to Tokyo to become the head of Cybermedia, a small digital strategy agency. There he was in charge of the development and implementation of digital strategies for clients like Bosch, Lufthansa, Disney, Nestle and others. He then joined MRM//McCann Japan as the Digital Marketing Director. Part of his daily business was to develop, implement and supervise online strategies for global brands in the Japanese market including web, mobile and social media. He also fostered an exclusive partnership between the GSMA Ltd. and McCann Japan.

Marco is a frequent speaker at industry events and has been teaching eMarketing and Social Media Marketing at the International University of Japan for a while. He is also is the co-author of “Six Immutable Laws of Mobile Business “a business strategy guide published by Wiley in the US/Europe and Korea.

In his spare time he mentors start-up companies in Asia and in Europe.


Startupbootcamp Scale Osaka