Creative Director at Macaw Interactive
Startupbootcamp Commerce Amsterdam Mentor
Machteld works for over 20 years in Digital and has extended experience in the Business concepts for Big Brands. She is a Creative as well as Strategy Director, always focusing on concepts with customer insight driven propositions.
Top 3 Skills
1. Translating the business idea into a customer experience
2. UX Strategy
Start-Ups often make their plans bigger and bigger where I think their pitch idea must stay as clear as possible. Machteld helps Start-Ups finding the right focus in their proposition, based on the correct client-insights and translate them into the proper UX. Machteld also advises where to point when they market and helps them with their presentation by reviews and hands-on tips and tricks. About me: I’ve been lucky to experience the beginning of internet and have been passionate about innovating for Brands since then.
My connections lie in Digital Agencies, Advertising, Branding and Consultancy. Furthermore she is well connected with a lot of brands.