Owner/Director at Bennis Unlimited
Startupbootcamp Smart City & IoT Amsterdam Mentor
I have a passion for breakthrough ideas and designs. Therefor I very much like startup companies. The spirit and the energy.As a former tutor (and student) at the world famous Design Academy in Eindhoven The Netherlands, I know a bit about creativity, how the creative process works and how it is best cultivated. Most people relate to their ideas as a possession, afraid to loose them. Fear is deadly for creative processes, prohibiting the creation of much better ideas. The ideal state of the creative mind would be one of complete detachement. However startups are here to materialize and monetize concepts and by nature are very much attached to a successful outcome. It is precisely here where I can be valuable to startups. I see myself as a creative catalyst, speeding and enhancing the creative process without owning it by maintaining a state of complete detachement. This will result in much better concepts and thus multiplying the chance of a successful end result.