Lisa Addison

Lisa Addison

Managing Consultant

Startupbootcamp InsurTech London Mentor

Sales, marketing and customer specialist, who helps start-ups and SME grow and sell into FTSE-100 and global index organisations.
Brand, positioning, market development, trade marketing, loyalty & retention, PR & communications, sales & growth strategy.
Early career in FMCG, retail, consumer goods: Coca-Cola, McDonald’s, Disney and advertising/marketing agencies.
Global business development for the World Economic Forum, participating in Davos and other regional summits, engaging members with the WEF global issues & agenda.
Helped to grow and exit 3 businesses – media & entertainment data, marketing & risk analytics, product innovation.
Exited PE, VC and privately-owned organisations.
Last 2 years in FinTech and wider tech – growing start-ups’ penetration in market.  Fraud, financial crime, KYC, AML, ID verification has been one focus.
Passion to grow ethically-focused, socially-aware businesses, globally, fast!