Global Program Director, Salesforce for Startups at Salesforce
Startupbootcamp FinTech New York Mentor
Julia Barrett is Global Program Director of Salesforce for Startups, a program on a mission to make it easier for startups to build, grow and give back – and succeed – with Salesforce technologies and tools.
Having first used Salesforce while at a startup in 2000, Julia initially joined the company to assist Heroku, acquired in 2010, on corporate alignment, development of strategic partnerships and a go-to-market strategy utilizing the Salesforce channel.
Julia has a passion for building strong companies, from platform to culture, and has advised startups throughout her career. After many years managing global partnership programs, including the eBay Partner Network, she was drawn to a past in finance. Leveraging her years spent in financial advisory and on an equities trading floor – where she experienced the Salesforce IPO – Julia joined Wealthfront to oversee early-stage marketing from launch to product/market fit. Julia moved onto Salesforce after driving Wealthfront’s MOM AUM growth rate to 150%+.