Joris Aperghis

Joris Aperghis

Chief Marketing Officer at WE Fashion

Startupbootcamp Amsterdam || Commerce Amsterdam Mentor

Leading the Marketing division including E-commerce, Loyalty and CRM for WE Fashion International.
After almost 2 decades of experience in Marketing, Sales and General Management roles (including Board level) with aspirational multinationals: The Coca-Cola Company, MTV/Viacom and G-Star RAW, I combine A-brand expertise, creative excellence and a passionate spirit – in a lean & mean way.
Moving people in your favour takes more than your reputation and your rational argument. Empathy really enables you to get things done. This emotional connection – love if you want – is the most mobilizing and binding element. My true passion lies in unlocking brand love and energizing brick&mortar and e-businesses – towards growth.