John Mitchell

John Mitchell

Director at sellITbeter

Startupbootcamp FinTech London Mentor

In 2010 John Mitchell left RBS, where he was a senior IT vendor relationship manager, to create sell IT better, having recognised that there was a huge need for IT Software & Services companies to sell IT better, having recognised that there was a huge need for IT Software & Services companies to significantly improve the way in which they communicate with their potential customers, particularly the banks and large financial institutions.

Uniquely in the market, sellITbetter provides innovative services to IT software & services companies on how to win more business through informed product positioning (i.e. who has the problem and who is involved) and effective communication (how do I reach them and what are the processes).… from the perspective of the customer.Prior to creating sellITbetter John had a multi-decade IT career, developing and implementing solutions in virtually all Financial Services business segments. During that time John was also a buyer.

He has not only sat in front of literally thousands of sales people and read hundreds of proposals but has also bought everything apart from telecoms and mainframes. This wide-ranging and business-focused experience has given John an unrivalled view as to how to approach and sell to banks and other financial institutions.