With over 10 years of experience in developing, growing and managing global FMCG brands and businesses, I have turned around declining brands and have also developed and launched new brands and products from scratch. As a global marketing manager, my work has spanned geographies from Europe and North America to Latin America and South Asia.

More recently – as an investor and as a mentor – I have noticed that, most startups excel in technical skills and/or in sector specific know-how but, tend to overlook their branding strategies and their marketing plans. Therefore having weak ‘last mile’ performance.