Country Marketing Manager / CMO at IKEA Group
Startupbootcamp Commerce Mentor
Jeroen has over 14 years experience in Marketing. He loves to challenge the status quo. His natural ability to adress consumer insights and develop solutions and succesfully launch them resulted in significant growth and market leadership for many companies and Brands. Jeroen has a strong background in innovation, customer insights, branding, ecommerce and loves technology. In his last position as Marketing Manager for wehkamp.nl he was responsible for the transformation of wehkamp.nl into the nr 1 leading online retailer in the Netherlands. He currently is Country Marketing Manager at Ikea and member of the Board.
Top 3 Skills:
1. Customer understanding
I love startups because they are full of energy, highly innovative, see opportunities instead of barriers, operate fast and mainly challenge the status quo. I will contribute by sharing my experience in adressing the right insights and customize the solution for the many. I will challenge them in sharpening, strengthening their idea/proposition to maximize the success. I have gained extensive experience in launching succesfully new products and concepts in many markets and love to be part of talented teams that are facing similar challenges.