Principal at UXDNA
Startupbootcamp IoT & Data Barcelona Mentor
A specialist in UX and Design Thinking, Ian teaches organisations to look at the world through the eyes of their customers. His consultancy firm UXdna transforms companies by introducing customer-centred thinking and practice into the corporate culture. He’s helped clients such as Riscure, HP, Orange, Telefonica, Vodafone, LG, Sanoma, Samsung, Rated People, The Economist, Microsoft, Sony and the BBC.
Ian also teaches Design Thinking at ESADE business school, speaks at various conferences, advises several companies and mentors at European startups and accelerators including Seedcamp, Google Lauchpad, Rockstart and TechStars.
He is a keen maker, a co-founder of Made, Barcelona’s first maker, and is co-organiser of Barcelona’s Mini Maker Faire. When he’s not working, he enjoys curing and smoking bacon, making marmalade and playing Halo.