Heleen Crielaard

Heleen Crielaard

Head of Marketing Retail at Rabobank

Startupbootcamp Media Amsterdam Mentor

A successful and driven multitasker who gets things done, with an extensive track record in sponsor strategy and management, social media, brand&marketing-communications, brand strategy, (online) marketing, crisis communication, change management and boardroom consultancy. A result-driven and assertive leader and a quick thinker. As an Olympic Athlete (Dutch volleyball team, Barcelona 1992) learned to value the power of teamwork.

Designed and realised a whole new agile marketing department within Rabobank NL.