Hank van Dijk

Hank van Dijk

Managing Director at OMD the Netherlands

Startupbootcamp Commerce Amsterdam Mentor

OMD is one of the leading media agencies in the world. OMD helps its clients in finding the best way to reach their clients. Hank has over 25 years of experience in advertising, sales, ICT and management. Hank started his first company at 24 and has since then worked for both large international companies and small local outfits. For the last 15 or so years Hank has been active in advertising working for a couple of the big international agency networks. And handling clients as diverse as IBM, Unilever, McDonald’s but also very small up and coming companies like TomTom in 2001 His contribution as a mentor will be sharing his skills and trying to look at the proposition from the consumer/buyer standpoint and help in making the proposition relevant for the target group.

Top 3 Skills:
1. Positioning
2. Marketing communications
3. Sales

Hank loves to be involved with startupbootcamp, because startups have the energy, vision and drive to make things moving. They don’t believe in brick walls. Hank believes that he will learn as much as a mentor as the startups will learn from him.