Han de Groot

Han de Groot

Founder and CEO at  Metriab

Startupbootcamp Amsterdam Mentor

Han de Groot is Founder and CEO of Metriab, Europe’s largest Online Market Research company. During his first ten-year tenure, Metriab’s market cap grew to more than €50M. Metriab was one of the first internet based marketing research companies in Europe, leveraging internet technology to build global consumer panels, design predictive consumer behaviour tests and deliver insights to the world’s biggest brands such as Microsoft, Philips, Vodafone, PepsiCo and Google. Han led Metriab’s business expansion into the UK, Germany, Spain and France. (www.Metriab.com)

Han de Groot also serves as one of the General Partners at private equity firm VOC Capital Partner’s, focused on helping entrepreneurs with technological and market insight, organizational development, team building, selling and managing growth. (www.VOCCP.com)

Han de Groot has invested in several start-up companies in the new media and financial services sector. These companies include QFLY.nl, the meta search engine for cheap flight tickets and PetPlan.nl, a leading provider of pet insurance, majority owned by AUV. Han also serves on the supervisory board of both PetPlan and QFLY.

Han received a Bachelors’s degree in Business Economics from the Solvay Business School, University of Brussels (VUB/ULB), and a Master’s degree in Business Administration from the Erasmus University of Rotterdam (EUR).