Graeme Lipschitz

Graeme Lipschitz

Co Founder at Wonderland Collective

Startupbootcamp InsurTech London Mentor

Senior Business development & growth marketer with media owner, performance agency and private equity client-side experience. Strong experience in growing businesses through performance marketing, commercial partnerships and relationship management. Extensive cross-cultural and regional experience across Africa, Asia, North America and Europe in the following areas of expertise:

– Sales and Marketing: lead account strategist on key global Tier 1 clients; managed teams driving insights-led digital, customer relationship and channel marketing.

– Strategy: multiple years experience in end-to-planning as strategist on company-led strategic initiatives and partnerships (annual business planning and identification of new revenue streams).

– New Business Development and Partnerships: clients and partnerships across Africa, Asia, North America and Europe; managed and grew franchise operations; optimized partnerships to drive growth; sourced potential high-growth regional accounts.

– Product Go-To-Market: lead pricing, positioning and roll out strategy for new product launches and product betas; improved product commercialization and drove product adoption.

– People Development: success building high performing teams and new functions from ground up; focused on talent acquisition and retention; experience creating and running people development programs; skilled at championing wide-scale change initiatives and company culture.

Specialist skills in:

Startup growth, business development, digital and performance marketing, Google Adwords and Analytics, marketing strategy, UX/UI, product ideation, commercial partnerships, customer acquisition and retention, SEO, communications.

Interested in digital innovation, disruptive technology and designing for the future.