Gavin Dobson

Gavin Dobson

Head of Marketing & Innovation at Hood Group

Startupbootcamp InsurTech London Mentor

A creative, analytical, results driven Marketing & Digital specialist and inspiring senior leader with a track record for delivering across the full marketing mix in both B2B and B2C channels.

Key Skills

– Multi functional responsibility & success across Product, Pricing, Digital and Marketing
– Consistent delivery of market leading, customer insight driven innovations
– Significant marketing mix knowledge; Product, Pricing, Marketing, Ecommerce & Digital
– Analytics driven, with proficiency in utilising data insight to drive conversions, engagement and acquisition efficiency
– Operating effectively at functional and group board level, ensuring marketing has high presence and impact
– Leading high performance, highly engaged, multi-skilled, commercially focussed marketing teams
– Driving high impact, strategic marketing change across the organisation

Experience

– Senior responsibility for Product, Pricing, Marketing, Ecommerce & Web Development
– Digital Marketing Strategy, Ecommerce and Analytics
– Search Engine Marketing, including PPC, SEO and Display
– Social Media including Twitter, Facebook and LinkedIn
– Integrated Marketing from Strategy, Planning & Implementation
– Brand & Proposition Development
– Multi-Channel Marketing Campaign Delivery
– Direct Mail, Email and Content Marketing

Experience across a range of categories including Financial Services, Retail, Agency, Media, Technology and Business Services.