Frank Aldorf

Frank Aldorf

Chief Brand Officer at Specialized Bicycles


Making Brands Matter. Frank Aldorf is Chief Brand Officer at Specialized Bicycles, a high-­end & experience­-driven consumer brand with global reach through a network of over 3,000 independent retailers worldwide. Guiding a multidisciplinary strategy team, working cross functional, and leading the execution process for 29 subsidiaries at the companies headquarter in Morgan Hill, CA., Aldorf was instrumental in past years of consecutive double­digit growth rates.

Before taking on this role he worked as creative brand strategist and global executive creative director for Reebok. In 2010 Aldorf co­founded Hubble Innovations. A creative business consultancy with offices in Berlin and L.A. and part of Omnicom’s DDB Group. Together with a global team of experts and specialists he advised companies, organizations, and agencies. Helping them with their mostly complex challenges through innovation, design, technology and communication.

He started his career working as a designer and creative director for numerous international clients and Fortune 500 companies including Mercedes­Benz, Smart Cars, Adobe and HP.