Francesco La Deda

Francesco La Deda

Founder at The Right Story

Startupbootcamp FinTech London Mentor

I am a commercial finance business partner with experience in business planning supporting C-level management. I have experience working for both major blue chip companies in media, technology & FMCG (like Electronic Arts, Discovery Channel, Danone) and for SMEs in videogames, e-commerce and advertising( like Zattikka, Thetrainline.com & Jagex).
During my career I led some relevant projects like:
-Conducted two multi-million pounds exit for Limited Space Media Group and Zattikka
-Set up the commercial mobile and internet strategy for thetrainline.com (part of Virgin Group)
-Built a finance department from scratch at Playfish (part of Electronic Arts Interactive) and at Zattikka
-Implemented budget processes & controls at Zattikka, Discovery, Virgin and Danone
-Guided the launch of a free-to-air channel at Discovery Channel

I am also an MBA graduate from Cambridge, first time passes CIMA qualified accountant and degree-MSc in Management from Bocconi. Also, I speak fluent English and Italian and working knowledge of French