Managing Director at @Asia Associates Japan Inc.
Startupbootcamp Scale Osaka Mentor
Elizabeth Masamune is based in Tokyo, has over 25 years’ experience living and working in Asia, and is a fluent Japanese linguist. She is a former Australian trade envoy and diplomat. She is currently Managing Director of @Asia Associates Japan, a Tokyo-based advisory firm specialising in cross-cultural communication, leadership and development, and diversity.
Elizabeth also serves as Senior Executive Advisor to the Pasona Group Inc., where she provides strategic advice on a range of global initiatives, and acts as Senior Managing Director of the Pasona-sponsored Awaji Youth Federation.
Additionally, Elizabeth serves as an advisor on several Boards and Steering Committees. She is a Non-Executive Director of two Japanese listed firms, The Faith Group Inc., in music and entertainment, and Osaka-based Arakawa Chemical Industries. She is also a director of Advangen Ltd., the Japanese subsidiary of ASX-listed biotechnology firm Cellmid. In the not-for-profit sector, Elizabeth is a Board Member of Dana Asia Limited, a charity registered in Australia engaged in micro-finance and Grameen style social business philanthropy.
Since re-locating back to Japan in 2015, Elizabeth has been appointed to the Management Advisory Board of Chiba University, and acts as an advisor to its Institute for Excellence in Educational Innovation. She was the Leader of the Global Sub-Committee of the Japan Diversity Network from 2016-2019, and played a pivotal role in establishing the Future Leaders Program within the Japan Australia Business Cooperation Committee.
Elizabeth writes regularly for ANZ Blue Notes as a commentator on Japan and has also been appointed by London-based training firm Argonaut Online as their Cultural Correspondent for Japan.
Prior to 2015 Elizabeth had a long career spanning 25 years with the Australian Trade Commission, serving at key diplomatic missions as a senior trade envoy in Japan, Indonesia, Vietnam and Korea. In 2006, she was awarded the Public Service Medal for advancing the interests of Australian business in Asian markets.
Elizabeth holds a Bachelor of Arts (Hons) from Monash University, and a Master of Literary Studies from Queensland University. She is a qualified simultaneous interpreter and translator of Japanese. She is also a Graduate of the Australian Institute of Company Directors.
Elizabeth has been married for 26 years to Japanese graphic designer Toshiaki Masamune. She enjoys ikebana, Japanese cuisine and is an ardent cat-lover.