Duena Blomstrom

Duena Blomstrom

Vice President of Brand Strategy at Meniga

Startupbootcamp FinTech London Mentor

Duena Blomstrom started as VP of International Sales at Meniga and is now its VP of Brand Strategy. She brings over 15 years of experience and an impressive track record of excellence in Sales, Marketing and Branding across industries such as Banking and Telecom and has been instrumental in building Meniga’s success as Europe’s leading PFM provider. In the past 5 years Duena has become a strong voice in the FinTech space. Before joining Meniga, she worked for WSI Sweden where she built a successful sales organisation from scratch and increased sales over 900% during her tenure. Duena also established and led Lux.mentis, a sales oriented Management Consulting company that focused on training sales professionals in consultative sales, complex sales and Social Media based Sales. Duena holds an MBA degree from Georgetown University and an MS desgree in Psychology from New York University.