Carlo Alberto Pratesi

Carlo Alberto Pratesi

Full professor of Marketing, Innovation and Sustainability at Roma Tre University

Startupbootcamp FoodTech Rome Mentor

I can help startups in creating business contacts with food corporations. I can support the business model definition and give suggestions for the communication activities.

1985 MSc in Economics at LUISS University of Rome
Since 1997 free lance journalist
Since 2000 Professor of Marketing, innovation and sustainability at Roma Tre University.
Since 2009 scientific consultant for Barilla Center for Food and Nutrition Foundation.
2010 Co-Founder of InnovAction Lab (
Since 2016 open innovation partner with Digital Magics.

His main research areas are: food and business sustainability, entrepreneurship and startup; marketing and innovation; corporate communication and employer branding. He is author of several books and papers, the principals are:
(1995) Il marketing dei prodotti alimentari di marca, Sperling & Kupfer. (1996) Il marketing dei servizi ad alta tecnologia, Sperling & Kupfer. (2002) Il piano di marketing dei nuovi prodotti, (with G. Mattia), McGraw-Hill (2006) Branding (with G. Mattia), McGraw-Hill (2011) Mobile Apps (with E.Ascione), Mc Graw Hill: (2013) Marketing (with Peter J.P. and Donnelly J.H. Jr.), Mc Graw-Hill. (2014) Digital marketing (with A.Poggiani), Mc Graw Hill.
(2015) Il cibo perfetto. Aziende Consumatori e Impatto Ambientale del Cibo. (with M. Marino) Edizioni Ambiente