Bruno Vilarasau

Bruno Vilarasau

Director of Consumer Business in Catalonia at Telefonica

Startupbootcamp IoT & Data Barcelona Mentor

Over 12 years experience in Telecommunications & Internet leading commercial teams, defining and executing marketing plans and launching new services. Bruno´s broad vision of the business and a doer attitude has allowed him to identify and achieve growth opportunities. He is currently the Retail Director in Catalonia, which represents 20% of the Spanish sales. He’s responsible for the commercial performance in the region and manages the Channels (shops and call centers) and local Marketing to ensure growth and customer satisfaction. He helped set up the start-up accelerator Wayra in Barcelona where he mentors and is President for the Technology and Business Commission of AED (Spanish Director’s Association) He previously worked in Terra, the Internet arm of Telefónica, as Director in New Product Strategy, identifying partnerships and defining the Internet strategy for the group. In this role he oversaw the launching of many services in the communications field. Before Terra, Bruno worked as marketing manager in Systemsfusion, an SaaS company in San Francisco. Bruno started his career as business and strategy consultant in Gemini Consulting working for leading companies in the health, financial and consumer goods sectors. Bruno holds a MBA from the Haas School of Business, University of California, Berkeley.