Bas Boorsma

Bas Boorsma

Director at Cisco

Startupbootcamp Smart City Dubai Mentor

Bas Boorsma currently serves as Cisco’s Internet of Things & Digitization leader in North Europe. In this role he orchestrates Cisco´s regional efforts that allow for the digitization of Cisco customer operations, partner operations and Cisco itself. Bas has a rich background as a City Digitization specialist. In that capacity he has managed a portfolio of smart city endeavors globally. Bas has coordinated and overseen the implementation of innovative projects and programs that address the ways we work, live, consume, play, learn and deliver within the context of cities. Typical innovations delivered or currently being worked on include Smart Light, Smart mobility solutions, Street Digitization, City Digital Platform, Digital Ceiling, Smart Work Centers, Learning Hubs, Smart Ports, high end broadband deployment as well as the architectures and service models that will help drive the digitization of society at large. Bas is the author of the upcoming book “A New Digital Deal” (July 2017)