Founder & CEO at Oliver + Sons
Startupbootcamp IoT & Data Barcelona Mentor
Attiya is a seasoned digital marketing and product strategist that has more than 12 years of experience fulfilling both generalist and specialist roles across a variety of industries and verticals. Presently, she runs Oliver + Sons, a digital strategy consultancy focused on helping companies grow and thrive online. Formerly, she headed the Marketing Team at TuneUp Media, where she oversaw the company’s customer acquisition and retention strategy, eCommerce experience, business intelligence and analytics initiatives, social media and communications efforts. Her multi-channel marketing strategies have lead the company to consistent year-over-year growth. She has also helped lead the company towards achieving key product milestones, including the development and launch of TuneUp Mobile, a music recognition app for iOS; and several major product updates and new feature releases.As a experienced leader, Attiya is able to motivate and inspire cross-functional teams towards achieving revenue, product, business and marketing goals. She has experience managing marketing professionals, as well as product, design and engineering teams. Prior to joining the TuneUp Team, Attiya crafted the marketing strategy of several early-phase companies in New York City. Attiya was also one of the early members of New Media Strategies, the industry pioneer and leader in social media marketing and measurement, which was later acquired by the Meredith Corporation. There, she worked with accounts across a variety of verticals, including film and entertainment, automotive and packaged goods.