Ash Roots

Ash Roots

Director of Digital at Direct Line Group

Startupbootcamp InsurTech London Mentor

Ash is a creative and commercial senior leader with more than 15 years of experience helping start-up and established companies take advantage of the internet to drive financial and customer goals.

Across websites, applications, social-media, mobile and digital content, he has been responsible for transforming businesses by creating digital solutions that drive marketing, e-commerce, CRM, self-service, brand and commercial goals.