Anneke van Kollenburg

Anneke van Kollenburg

Innovation Manager at Eneco

Startupbootcamp Commerce || Smart City & IoT Amsterdam Mentor

Anneke van Kollenburg is innovation manager at the Consumer Division of Eneco, a Dutch utility with 2 mln customers, with a mission to supply sustainable energy for everyone. She has 15 years of experience in early fase marketing and led many marketing teams. Her career is built around the fields of marketing and innovation. She enjoys creating value for consumers based on their needs, wrapped up in smart value propositons. At Eneco she was responsible for the market introduction of Toon®, a smart thermostat that gives insight into your energy consumption. Anneke holds a MSc in Business Administration from the Erasmus University of Rotterdam

Top 3 Skills
1. Early phase marketing
2. Value propositions
3. Customer Needs

I like to work with startups because it gives me an opportunity to help starting businesses and share my knowledge and skills with them. I hope to be inspired and learn about how innovation can be done better and faster. I can help the startups with their focus on the customer perspective, in creating value for customers and with developing a clear, appealing and convincing value proposition. How do you really make a difference, have long lasting impact and touch the customer in the heart of their needs? I’d love to help you with all your (strategic) marketing challenges.