Strategic Marketing Advisor - Startup Mentor and BA
Startupbootcamp FoodTech Rome Mentor
As Advisor and Business Angel, Anna is helping early stage startups to focus their value proposition through a deep understanding of customer needs. She has specific experiences on carrying on customer discovery surveys, concept evaluation, targeting and Personas. She supports also companies as an expert on customer insight for product and service innovation.
Formerly as Marketing Director, Anna managed premium brands such as Cirio, De Rica and Del Monte. Her experience in Food & Beverage (+16 years in multinational and Italian companies) was mostly on brand management and launch of new products.
Later, she performed as Marketing Director and strategy leader for digital transformation and branding in B2B publishing corporation.
Working in different industries provided her with flexible approach and comprehension of various business models.