General Manager Europe at BORN
Startupbootcamp IoT | Connected Devices Mentor
Anastasia Emmanuel is General Manager Europe of BORN. BORN exists to connect people making beautiful products with people who love them. It’s where innovative design products are Discovered, Bought and Backed by our community of design addicts.Anastasia is responsible for overseeing product, sales and marketing in Europe. Using customer feedback to help build the most intuitive, effective product for SMB’s to showcase and launch their new products, as well as creating an engaging, curated experience for backers to discover and fund amazing new products. Anastasia also leads the crowdfunding growth for BORN across Europe.Anastasia has been immersed in the European start-up community for the past 6 years, predominantly within technology, online content and crowdfunding. Her most recent experience was as Indiegogo’s European, leading the largest global crowdfunding site’s growth within Europe, primarily focused on hardware and technology. She was the face of the brand in Europe speaking regularly at tech conferences and to the media including Sky News, CNBC, BBC and more. Anastasia has previously run new media agency; Newspepper, which produced online content for clients such as BBC, PayPal, CH4, and The Guardian as well as many smaller start-ups. She was also a well known technology reporter for leading UK technology website Tech City News, for which she hosted a weekly tech and investment video news roundup. She has strong experience producing content, in online marketing and business development at numerous start-ups, including Publicate which she co-founded. Anastasia is passionate about bringing products to market in the leanest, smartest, fastest way; through crowdfunding. She is in love with physical products and interested in the lean methodology of approaching product launch. She is fascinated by technology and believes that great design can solves problems, create beauty, inspire change and ultimately change the way we live.