Alberta Soranzo

Alberta Soranzo

Head of Experience Design and Innovation at Tobias &Tobias


Alberta is Experience Design Director at Tobias & Tobias, where she is responsible for the integrity of experience design thinking and for looking after the very small things that, she says, ‘matter a lot’.

Unafraid of challenging conventions, Alberta puts people at the heart of her design process, and leads cross-disciplinary teams in the delivery of elegant evidence-based solutions that align key business drivers to user needs and positive outcomes.

Alberta has a long track record of leading strategic projects for global brands, including Oracle, Sun Microsystems, Center for Disease Control and Prevention, HSBC, The Co-operative Group, RBS, Deutsche Bank, Willis, TRowe Price.