CEO at MindPOS
Startupbootcamp Israel Mentor
As the CEO of GETONIC and Co-Founder of MindPOS Adi is one of the thought leaders of the social commerce trend. Before becoming an entrepreneur, Adi had 15+ years of business and marketing leadership experience, in diverse industries.
Adi served as the Business & Marketing Officer for Microsoft Israel for 3 years, followed by 3 years as the Israeli GM for the consumer and online business.
Before Microsoft, Adi held few marketing positions in several companies including Orange Israel (part of the founding team) and CreoScitex. Adi also served as a partner in a venture capital firm called Emicom. Adi holds an MBA from Tel Aviv University and NYU.