Words from SBC Scale Osaka Cohort #1 – EU & MENA

Words from SBC Scale Osaka Cohort #1 – EU & MENA

12-Jun-2020 by Meghan Bridges

As we are just over a month into scouting, are starting to see some great applications to the program. However, we are sure that a few of you are curious about what the program is like, and are worried about the COVID-19 situation.

So, for this week’s blog, we wanted to introduce some of the voices from our first cohort, with a focus on our EU and MENA based startups. Below you will find our startup’s words on their program experiences, their advice for you and how they are currently dealing with the pandemic.

Enroute

Enroute developed a personalized, location-based commerce and loyalty platform linked to mobility apps like Uber, Lyft, etc. and to mass transit services, allowing passengers to ride or fly for FREE as they shop, interact and collect items from locations next to their destination.
Enroute joined the SBC Scale Osaka program from Israel and worked together with JR West Innovations and Dentsu.

“Business in Japan is a challenge, but it’s definitely worth it.”

 

When we asked them what their advice would be for future members of SBC Scale Osaka, they said:

“Be focused, be patient and be ready for an adventure”

 

Currently, they are working through the COVID-19 crisis by planning for the post-pandemic mobility industry.

“The Covid-19 pandemic hit the mobility industry hard. We have seen a drastic drop in ridership and mobility companies are laying off thousands of employees. This is potentially why Enroute has seen an increase in interest from mobility companies around the world that wish to understand how they can benefit from our technology, which brings new revenues to the industry. We are about to launch a new POC in Spain with Metro de Madrid and Banco Santander and working on new partnerships with mobility companies all around Asia with a focus on Japan.”

 

Learn more about Enroute on our Demo Day site or on their website.

 

Natural Machines

Natural Machines is an Innovative kitchen solutions startup. They are the makers of Foodini: a 3D food printer – allowing you to personalize food, eat healthier, improve kitchen efficiency and lower food waste.
Natural Machines joined the SBC Scale Osaka program from Spain and worked together with Hankyu and Dentsu.

“Due to the global situation we see APAC becoming the growth focus for us in the next months/years, and we are putting our intent there.”

 

When we asked them what their advice would be for future members of SBC Scale Osaka, they said:

“Listen a lot and get in your partners and customers’ shoes. Don’t try to rush and learn about the Japanese people’s habits in terms of consumption, relationships and social exposure. And while in Osaka [depending on the COVID-19 situation], enjoy the food and sharing some beers with the locals”

 

Natural Machines has been working hard during the global pandemic, a situation that has led them to rework their strategy moving forwards:

“The pandemic has been both a big threat and an opportunity. Business has slowed down, which pushed us to adopt some measures to reduce costs and accelerate reaching the breakeven point, while working on a strategy to grow faster as soon as we get out of this situation. That means making tough decisions and having a very clear direction for the company. Due to the global situation we see Asia-Pacific becoming the growth focus for us in the following months/years, and we are putting our intent there.”

 

Learn more about Natural Machines on our Demo Day site or on their website.

 

Learn more about what it’s like to be part of the SBC Scale Osaka program, expanding a startup to Japan and hearing more from our cohort #1 members, sign up for our webinar (24th June or 22nd July) where we will be introducing these topics and inviting Soundpays to share some of their experiences.

Curious about if you match our scouting themes, check out our themes blog post.

 

If you have any questions, please do not hesitate to contact us.

Learn more and sign up to our program now:

 

Meghan Bridges has always worked with the goal to approach creative ideas and solutions, tackling new ways within marketing and innovation. Building up a solid foundation within the gaming industry at Active Gaming Media, Meghan worked largely with small indie game companies or start-up game companies, allowing them to break out into the market and reach a global audience. Embracing this experience, she is now taking a step forward to help start up companies from around the world to break into the Japanese market and navigate the unique work culture.