Melbourne sporting community to benefit from new global innovation

Melbourne sporting community to benefit from new global innovation

08-May-2020 by Oliver Howard

The Victorian sports and major event industry is set to benefit from new world-leading technology innovations, thanks to the launch of global accelerator Startupbootcamp’s (SBC) 3-year Sports & EventTech focused program based in the heart of Melbourne.  Funded by LaunchVic, Victoria’s startup agency, it is anticipated these innovations will create a better experience for sports fans and attendees at major events.

The global sporting and major events industry has faced unique challenges during the coronavirus pandemic.  Major sports have been either cancelled or suspended, and will not be played in front of full stadiums for some time.  With major disruption comes the opportunity for innovation.  

Despite the difficulties currently facing the industry, SBC strongly believes now is the time to explore innovative technologies to better engage fans, distribute virtual and immersive sports media, implement new StadiumTech and improve commercialisation of sponsorship and sporting assets. 

SBC will run their proven accelerator program from the heart of the Sporting Capital of the World, Melbourne Australia, using their world-class digital platform to deliver virtual content to the top global startups. This will bring powerful new capabilities to sporting bodies as we emerge from this pandemic, supporting growth and shaping the future of viewing, commercialising and engaging with sport and major events. 

10 startups from around the world were selected to join the 2020 SBC cohort by over 100 industry experts at the vigorous SBC Virtual Selection Days held earlier this week.  Meet them below:

  • Benchvote is a fan engagement platform for sports marketers, sponsors and sports publishers to capture sporting conversations, increase sales and capture customer leads and insights.
  • BindiMaps is an application designed to reduce cognitive load, provide general safety information and identify hazard warnings, evacuation and accessibility routes for people living with visual impairments. 
  • FlipTix, Inc. brings new liquidity streams to facilities, agents, teams, and acts, by selling new tickets to replace the seats vacated by fans that leave during the course of ticketed events.
  • Floteq Technologies simplifies, enhances and provides full insights on the flow of beverage, liquids and gases to industry and consumers, controlling waste by knowing exactly how much you pour vs how many sold.
  • Friends of Mr Ed is a new social stable app designed for racing horse owners to see all their horses in one view, chat with other owners and share the fun of ownership.
  • Globatalent is a sports platform where you can invest, trade and support your favourite clubs and sports idols.
  • Humense is a volumetric video company, solving the capture and display of humans for augmented reality and virtual reality.
  • IntelliCUP is an IOT based, high speed, cashless and hygienic “perfect serve” system that significantly increases merchant profitability and enhances the customer experience.
  • SportsCube is a sponsorship marketplace for grassroots sport, that helps sporting organisations sell their sponsorship opportunities, saving sponsors time and money by streamlining the acquisition process.
  • Trendii is an AI based platform that allows you to shop the looks and products you want, at the point of inspiration, from people you trust, and at the price that suits you.

These groundbreaking technologies and solutions are just a snapshot of the future partnership between technology and sport. The cohort is set to join the Sports & EventTech accelerator commencing at the end of May.

“We know that adversity can also bear opportunity and the current situation is no exception. Now more than ever startups need to get the right support to help them realise their ambitions and grow globally. Startupbootcamp has had some great results to date so I look forward to following the journeys of the participating startups,” says CEO of LaunchVic Dr Kate Cornick. 

“During and following this disruptive coronavirus pandemic, the sporting industry will turn to innovation and technology more than ever. We are supporting 10 of the best global SportsTech & EventTech startups to develop and scale innovative solutions addressing real industry issues and opportunities, which will drive the sports industry forward and keep Melbourne at the forefront of the global sporting scene.” says  SBC Sports & EventTech Managing Director Oliver Howard.

SBC will now work with these 10 world leading startups alongside a partnership group made up of leading sporting bodies Cricket Australia, the Australian Grand Prix Corporation, the Victoria Racing Club, the Melbourne Racing Club, Netball Australia and our corporate and supporting partners; Australian Sports Technology Network, Asahi Beverages, University of Melbourne, DiUS, Lucidica, City of Melbourne, KHQ Lawyers, Adventum, Pitcher Partners, AWS and Stripe.

For more information on the Sports & EventTech program, visit the SBC website


For more information, contact:

Phoebe Ellis, Marketing & Communications | +44714016874



Managing Director, Sports & EventTech